Available for select projects
Product designer.
Working at the AI frontier.
Farouk is a senior product designer based in Cairo. Ten years shipping across consumer marketplaces, applied AI, and enterprise SaaS — most recently leading design for events and ticketing at scale, and before that founding an adaptive-learning company of his own.
What I believe
Most products fail not because the technology is weak, but because nobody made the complex feel simple. That is the job. I design products that earn trust in the first ten seconds — and keep it for years. Everything else is decoration.
Selected work
Four case studiesSnippets
From the projectsAbout
Farouk is a senior product designer based in Cairo, with ten years of craft across consumer, enterprise and AI products — most recently at Webook on events and ticketing at scale, and before that as founder and product designer of Nafham by Tyro.
The thread is consistent: research leads, craft follows, and AI is treated as a tool in service of the user's actual decision — not as the product's front door. Interaction models get designed before interfaces do; interfaces get shipped before pattern libraries.
He has worked as a founder, a design lead and an individual contributor, which means he cares as much about outcomes and team velocity as he does about pixels.
Experience
Years approximateLeads design for a large-scale events and ticketing platform — discovery, checkout, and the systems behind them.
Designed AI products 0→1, focused on making powerful models legible, steerable and trustworthy.
Led the design team and built the design system powering a website-building platform across web and mobile.
Founded and designed an adaptive EdTech product end-to-end, from first sketch to a product used at scale.
Skills
How the work gets made- Research & discovery
- Interaction design
- Prototyping
- Design systems
- AI product design
- Customer journey
- Developer handoff
- Figma
- FigJam
- Framer
- Miro
- Notion
- Linear
- Jira
- Slack
- Maze
- Claude
- GitHub
- Storybook
